Fund"Women's Rights Center"(Women's Rights Center Foundation) — Poland's largest non-governmental organization launched a three-minute video with the participation of famous Polish actors and actresses, which calls on viewers to sign a petition for the protection of women. According to the foundation's statistics, 400 to 500 women die annually in the country due to domestic violence. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail The advertising campaign is aimed at raising awareness, increasing fundraising through donations. Also, the aim of the advertising campaign was to draw attention to the problem of the Prime Minister of Poland. The petition gained 10,000 signatures in the first 24 hours after the company launched.


Action Driver (Action Driver) GroupOLX sp. z oo launched a video aimed at increasing the popularity of the "Rental Housing" category. In Polish society, there is an opinion that "borrowing is bad". Therefore, OLX appealed to the audience in the format of a four-episode mini-series on YouTube with the slogan that renting is not only more profitable, but also France Phone Number more environmentally friendly. Read also : We ask an expert: which domain to choose for SEO on the international market — local or commercial? Multiscreen Excellence (Multiscreen Excellence) Pyszne.pl— a company specializing in food delivery. The task of the advertising campaign is to strengthen the leading position in the market. Pyszne.pl acted as an official partner during UEFA Euro 2020. The brand has teamed up withSports Channel, one of the major players in the sports video market on YouTube, to also connect with a core group of soccer fans.



In the advertising campaign, it was possible to harmoniously combine traditional media with digital solutions on YouTube.The list of the best was compiled on the basis of the annualof the YouTube Works Poland contest. Winners were chosen in several categories: "Ingenious Insights", "Big Results on a Small Budget", "Driver of Action", "Multiscreen Mastery" and the Grand Prix for Creative Effectiveness. The list includes videos that touch on social problems of the population. Grand Prix for creative effectiveness (Creative Effectiveness) Random Wins is a story about young people who found community in Random's virtual chat during COVID-19. A video in Storytelling format was released on YouTube. The advertising campaign included not just a video, but a series of short episodes. The goal is to recreate the digital behavior of Gen Z that shaped the multitasking trend: they can switch f